Joosua Tirkkonen: SEO
Joosua leads search strategy and execution at Trinity. He has spent more than four years in professional SEO and over thirteen years working on websites, from structure and content to how a page actually ranks. Across 100+ projects in Europe and the UAE, the work has covered technical audits, on-page optimisation, local search, ecommerce visibility and, increasingly, generative and answer-engine optimisation (GEO/AEO).
His approach is methodical: crawl the site, read the SERPs, identify what is blocking growth, what the competitors are doing, then ship changes in an order that protects existing visibility while increasing growth.